We build the systems behind cult brands.
We figure out the scope when you reach out. Brand and web are flat-fee projects. Ads and content match your event calendar. Pricing depends on the work.
One thing stays the same. You leave with a system you can run yourself. We set it up. You own it.
Event hosts, venues, promoters, and the brands that get people in a room. We know what makes a sold-out night work, and what makes one fall apart.
That's the whole list. Mad Omen doesn't take work outside of events.
Essays, playbooks, and case studies on the work behind a cult brand. Follow us on Instagram for now. We'll publish here, one piece at a time.
How to layer Discord, Telegram, SMS, and email. When to add roles. The 200-member rule. Moving from WhatsApp to Discord, and when it's worth it. From inside the work.
Every brand needs a different design system. What stays the same is the discipline. What changes is how it shows up. Build a system that lasts longer than one campaign.
How to set rules for the people you work with — artists, hires, and the work you put out. Good taste alone isn't enough. You need it written down.
How to manage event staff so guests feel welcome and your community grows stronger after the night ends.
Rules for how the brand talks. When to be formal. What words to skip. How to sound the same everywhere — emails, captions, ads, signs.
Where the founder lives in people's minds — separate from the company. Founders with a clear position pull more weight. The ones without one disappear.
DMs at @madomen.newyork